Living a Dream
At Davidson, Eric wrote his thesis about the economic history of America’s brewing industry, which looked at the explosive growth of the industry pre-prohibition and post-prohibition.
“There were maybe 30 locations in existence when I was born, and now there are more than 9,000 breweries,” he said. “One of my theories was about potential saturation, and we’re getting to that point. It will be interesting to see how things take shape in the next decade.”
The national craft beer scene, often called a revolution or movement, has become less about alcohol and more about the quality and overall experience. Data show the craft beer market is expected to reach $503 billion by 2025.
The couple hopes to continue growing the reach of Hardywood products while incorporating even more of their Davidson connections into the work: A partnership with their friends who run Summit Coffee is high on the list of ideas.
For Rebekah, a North Carolina native, Davidson was always the top choice. Her grandfather was a Wildcat, and she felt the college was a perfect fit. Eric learned about Davidson from information sessions and admission recruitment at his boarding school in Connecticut. He said the most critical leadership skill he developed as a student is the ability to solve complex problems.
“If Eric had gone to a big school, I don’t think he would’ve even gone to class,” Rebekah said with a smile. “Accountability at Davidson is huge. Your professors know when you’re not there. And that matters in business—being accountable for your actions and showing up and understanding that your work matters.”
While the early days were tough, and the pandemic gave new meaning to the word, it’s no easy task to run two locations and work on adding a full-service restaurant and concert venue, all while raising three young children.
“On the hard days, I remind him that not a lot of people get to live out their dreams,” Rebekah said. “And we’re doing that every single day.”
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June 10, 2021 at 12:32AM
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An Entrepreneur's Craft: From Mopping the Floors to Making the Brews - Davidson News
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