And the Crushie goes to…
We recently learned the winners of the first-ever Craft Beer Marketing Award. The awards are referred to as Crushies. Some of our local, Washington breweries received recognition. I should note, we do not know who did and did not submit designs for the awards. There is a lot of great artwork happening these days in the beer biz.
Reuben’s Brews led the way for Washington breweries. Working with Top Hat, they brought home four Crushies.
One local agency that works with several breweries across the nation, Blindtiger Design, really raked in the awards, bringing home seven Crushies. Blindtiger Design has created dozens of logos, labels, and other artwork for several local breweries. The client list includes Scuttlebutt Brewing, Best of Hands Barrelhouse, Bale Breaker Brewing, Black Raven Brewing, Chuckanut Brewery, 7 Seas Brewing, Wander Brewing, Stemma Brewing, and several others.
The Craft Beer Marketing Awards (CBMA) is the first award series to focus on craft beer marketing and packaging efforts. It was developed to recognize and award the very best marketing in the brewing industry across the nation. The CBMA invited breweries, their designers, their marketing agencies, and their marketing partners to entier their best efforts for consideration. The CBMAs included over 30 categories, recognizing all aspects of beer marketing. Entries were judged by more than 100 beer industry professionals.
So let’s get straight to it. Here are the local winners.
Best Can Design / 8oz (237ml), 12oz Can
Gold Crushie: Aslan Brewing, Fish Have Feelings IPA
Designed by Andrew Allen
Gold Crushie: Scuttlebutt Brewing, Pineapple Hefeweizen
Designed by Blindtiger Design
Gold Crushie: Bale Breaker collaboration with Modern Times Beer, Palm Springs Pils
Designed by Blindtiger Design
Best Bottle Design / 22oz, 25.36oz (750ml) Bottle
Gold Crushie: Reuben’s Brews, BBIS
Designed by Top Hat
Best Website Design / Best Design
Gold Crushie: Reuben’s Brews
Designed by Top Hat
Website Design / Best Showcase of Beers
Platinum Crushie: Reuben’s Brews
Designed by Top Hat
Best Can Design / 16oz, 19.2oz Can
Gold Crushie: Reuben’s Brews, Patio Party
Design by Top Hat
PEOPLE’S CHOICE – Best Cause-related Original Video
Onyx Crushie: Sound to Summit Brewing, Haywire Brewing, SnoTown Brewery collaboration.
Designed/Produced by Julianne Diddle
CLICK HERE TO SEE THE COMPLETE LIST OR ALL CBMA WINNERS
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