"Hazy-O! features a bunch of high-quality culinary ingredients, but oats are the star of the show," said Sam Calagione, Dogfish Head Founder & Brewer. "Each of the oat formats used in Hazy-O! provide it with a unique characteristic. Malted oats offer delicate malty sweetness; rolled oats contribute a dense haze; naked oats provide subtle toasty, caramel character; and the piece de resistance, oat milk, creates a silky soft mouthfeel that makes Hazy-O! drink like a 5% ABV session sipper, instead of the 7.1% ABV powerhouse that it is. This foundation-of-four oat formats creates a target, allowing the beer's bright and juicy hops to hit the flavorful bullseye."
Born from off-centered experimentation, Hazy-O! highlights the magic found at the intersection of two unique, but unexpectedly complementary trends – the simultaneous growth of hazy IPAs and plant-based milks. The hazy IPA is THE fastest growing beer style in America, trending up nearly +80%*, and the growth of oat milk is even more astonishing, skyrocketing +220% in 2020.** "Oat milk is having a zeitgeist moment, especially in the active lifestyle community," said Calagione. "At Dogfish, we're proponents of leading active lifestyles that include exercise and indulgence, and we're committed to crafting beers fitting that worldview. With Hazy-O!, we created a true hazy IPA that appeals to many audiences – craft beer geeks, wellness-conscience consumers AND drinkers seeking lactose-free and vegan options. Thank you, oat milk!"
The first-ever nationally distributed oat milk-centric IPA, Hazy-O! took almost a year of R&D to perfect. In fact, to ensure they harnessed all the goodness of oat milk in Hazy-O!, Dogfish Head enlisted the help of oat milk scientists from Elmhurst 1925, a family-owned, plant-based milk producer out of New York. Using Elmhurst's culinary prowess and its Unsweetened Milked Oats, made with three simple ingredients – oats, water and salt, Dogfish Head finalized the recipe for Hazy-O!, and "ooooh," it's delicious!
"When we heard the team at Dogfish Head wanted to launch an oat milk IPA, we jumped at the chance to partner with them," said Heba Mahmoud, VP of Marketing at Elmhurst 1925. "Surprisingly enough, there was a natural synergy between the two brands. We're all about using clean ingredients and maximizing the nutritional value and taste profile of plant-based offerings. We're thrilled to help bring this new beverage to those seeking options they don't have to question when it comes to ingredients and taste. We can't wait to be a part of special moments among friends and families as they sip and create lasting memories."
For more about Dogfish Head and Hazy-O!, visit www.dogfish.com.
*IRI Total US MULO+C, Latest 13 Weeks Ending 10/25/20.
**SPINS data from the 52 Week Sales Period Ending 12/27/20.
Dogfish Head:
Dogfish Head has focused on brewing beers with culinary ingredients since opening in 1995. Dogfish Head is a Delaware-based brand with Brewings & Eats, an off-centered brewpub, Chesapeake & Maine, a geographically-enamored seafood restaurant, Dogfish Inn, a harbor-front, beer-themed hotel, and Dogfish Head Craft Brewery, a production brewery and distillery with the Tasting Room & Kitchen and Dogfish Head Distilling Co. For more, visit www.dogfish.com.
About Elmhurst 1925
Elmhurst 1925 makes simple, nutritious and delicious plant-based nut and grain milks. Founded in 2017, All Elmhurst plant milks are created through a unique HydroRelease™ method, which uses water to harness the full nutritional content of raw nuts, grains and seeds. For more, visit elmhurst1925.com, or find us on Facebook and Instagram.
SOURCE Dogfish Head Craft Brewery
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Dogfish Head Craft Brewery Launches Hazy-O!; First Nationally Distributed Oat Milk-Centric Hazy IPA - PRNewswire
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