In this Craft Beer, Rebranded video, we’ll be discussing how (and why) to define your brewery’s audience during your rebrand. We also touch on audience segmentation and how to build customer personas. Learn more and buy your book bundle at www.craftbeerrebranded.com
Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you map out a successful strategy for rebranding your brewery. Based on CODO Design‘s decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brand. Whether your brewery is three years old or 30, Craft Beer, Rebranded is your guide to attracting new audiences, selling more beer and positioning your brand for the long haul.
Read and buy it now at: www.craftbeerrebranded.com
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July 21, 2020 at 08:31PM
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How to define your brewery's audience: Craft Beer, Rebranded, episode 8 - Craft Brewing Business
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