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The Growler craft beer magazine has folded - TwinCities.com-Pioneer Press

The Growler magazine has folded.

The free publication, which focused on craft beer and food, announced its demise with a letter posted on its website by owner and founder Matt Kenevan.

Kenevan said the magazine started the year on good footing but the pandemic caused it to lose advertising from the hard-hit food and beverage industry.

Kenevan’s letter said, in part:

“Over the years we’ve faced so many hurdles that we were lucky to overcome. The truth of the matter is this was never supposed to last as long as it has. I started the business with a handful of coins and some pocket lint. I didn’t borrow money to get off the ground. I was repeatedly reminded that ‘Print is Dead’ and digital media was the only way forward. But we did what many people thought was impossible and created something that lifted the Minnesota beer scene to where it is today. We did it through the hard work and passion of a talented, exceptional group of employees.”

The magazine employed 15 full-time staff members and founded The Beer Dabbler events.

Kenevan said The Beer Dabbler will return once it is safe to hold events again, but in the meantime, they have been working on Dabbler in a Box, “a special beer variety pack with beer from 12 regional breweries along with an exclusive video series with music, entertainment, art displays, and comedy that can be purchased through Surdyk’s liquor store.”

Kenevan ended his letter on a hopeful note:

“Thank you for making The Growler a part of your lives. It’s truly been an honor to have brought you this magazine over these past eight years. Hopefully, it connected with you, your business, or someone you know in one way or another. Hopefully, you learned something new or was happily reminded of something old. Hopefully, one day The Growler will rise up once again. The future is unclear but today we are doing what needs to be done. Drink local and often my friends!”

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The Growler craft beer magazine has folded - TwinCities.com-Pioneer Press
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