With craft distillers relying heavily on sales through on-site tasting rooms, they have been hard hit by the pandemic.
The Distilled Spirits Council of the United States says the figures show the ‘extreme challenges’ small businesses face, and is calling for Congress to act immediately to help distillers.
4,600 employees furloughed
A study, conducted by the Distilled Spirits Council of the United States (DISCUS) was based on a June 2020 survey by the American Distilling Institute (ADI), a trade association for craft distillers.
It showed that 41% of craft distillers’ sales had evaporated, worth more than $700m. In addition, around 4,600 employees - representing 31% of total employees - had been furloughed.
US craft spirits in 2019
Craft distilling is a $1.8bn industry in the US, generating approximately $3.2bn in retail sales in 2019.
There are more than 2,000 craft distilleries, that collectively generate more than 15,000 direct jobs.
A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales. In 2019, an estimated $919m of craft distiller revenues came from on-site sales. More than 40% of craft distillers get more than half of their business from tasting room sales.
“Like many businesses in the hospitality sector, COVID-19 quarantining has negatively impacted craft distiller sales, particularly on-site sales," explains DISCUS. "Many craft distillers closed their tasting rooms in the last few months to comply with local and state public health guidance and to protect their employees.
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August 21, 2020 at 09:12PM
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Coronavirus hits US craft distillers, 41% of sales evaporate - BeverageDaily.com
"craft" - Google News
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