As people feel increasingly burned out on Zoom calls and the constant thrum of digital life, broomcraft itself has provided a therapeutic, and creative, reprieve for many—from low-key hobby to full-on career. “I’ve done a couple of workshops and people are often like, ‘Oh, I…I didn’t know I was so into brooms!’ or ‘I’ve been interested in brooms for a really long time, but I haven’t known how to get started,’” says Erin Rouse of Custodian, who was trained in a Shaker broom-making style and loves the physicality of the process. “With a floor broom, you have to move your body around it in order to make it, so the creation part is really satisfying.”
For Cynthia Main of Sunhouse Craft in Berea, Kentucky, online classes and mail-order broom kits have been just as big a hit as broom sales. “Sales have been bananas—[online] classes, kits and brooms. It’s been a struggle to keep up. I think you’ll hear this again and again from every broom-maker, but we’ve just been slammed,” she says with a laugh. “This year, we’re partnering with local farmers to do two and a quarter acres of broom corn locally. With some of these things, you’re basically resurrecting your own broom supply chain.”
More of Sunhouse Craft’s brooms hanging from a wooden hook on a wall.
Photo: Ariana JordanTapping into a rich local heritage is a natural choice for broomsquires. It is, after all, a craft that is centuries old, with most cultures around the globe creating their own unique style of natural broom to match climate, household need, and materials available. The latest collection from Prairie Breeze Folk Arts Studio, a company that has created 62 different types of brooms to date, is inspired by sub-Saharan Africa. As the proprietor Amina explains, “With the [Sahara] collection, I was thinking about, ‘What do you do when you live somewhere where there’s sand everywhere?’ The sandstorm broom is the result: It’s made with shorter broom corn, and the broom corn stalk is the handle for it. It’s great for any time of year when we’re out in the garden.”
Household crafts like artisanal brooms—and the unique, deeply personal ways in which they’re made—ultimately tie us back to one another, our community, and our self, allowing for the creation of pieces that are not only meant to be cherished in the present, but also carried into the future. As Stephen concludes, “To understand how something as elementary as a broom is made and the local culture that surrounds it is fascinating.”
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August 10, 2021 at 08:31PM
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Since When Were Brooms Such a Cool Craft? - Architectural Digest
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