There’s nothing like bellying up to the bar, ordering a cold beer and enjoying the conversation and camaraderie of bartenders, brewers and fellow beer lovers.
There’s definitely a social aspect to craft beer, so as the nation is being asked to responsibly socially distance from one another amid the global spread of COVID-19, breweries in Southern California have started to get creative.
A lot of places are offering in-brewery pick-up, delivery, food and beer combo specials and are encouraging the purchase of gift cards and merchandise including glassware, barware and T-shirts to keep business flowing. For the time being, some breweries are only accepting credit cards and not handling cash while also only offering new growler or crowler fills instead of patrons bringing in their own for refills.
“It’s so crazy out there right now and things are changing almost daily, so everybody is trying to be as resourceful as they can,” Orange County-based Brew Ha Ha Productions co-founder Cameron Collins said. Brew Ha Ha Productions puts on numerous craft beer festivals throughout the year and due to coronavirus concerns recently had to postpone its inaugural Punk in the Park Beer & Music Festival, which was originally scheduled to take place on April 25 at Oak Canyon Park in Silverado.
Collins has been in contact with craft brewers throughout Southern California. They’ve all been connecting with one another to navigate the unfamiliar territory: Putting up their bar stools, canning more craft beer and hitting up suppliers for extra 64 ounce growlers and 32 ounce crowlers as they make their product ready-to-go.
“We’ve opened up our full beer menu for growlers and crowlers whereas before we were pretty selective with the fancier stuff,” Liberation Brewing Co. co-founder and former Dan Regan said. “Now we’re just like, ‘Hey, the people need beer.’”
Before Liberation Brewing Company opened in Long Beach nearly two years ago, Regan was the trombone player for Orange County ska band Reel Big Fish. He’s a natural entertainer and all-around personable guy, so having to enforce the six-foot social distancing rule between himself and customers has gone against every instinct he’s ever had.
“It’s basically my job here to shuck and jive for all the customers and be my entertainer self, so yeah, we get like two or three people in line, they’re six feet apart and I’m standing behind some barrels yelling jokes at them and talking about music,” he said with a laugh.
Liberation Brewing Company has cut down its hours to be open daily from 12-8 p.m. and are taking pick-up orders only. They also have food courtesy of its on-site pop-up restaurant, Fire Bird Nashville Hot Chicken.
“We’re mostly relying on selling crowlers and we have a deal that’s a three-pack special we call The Bunker, so you can stock up,” Regan said. “We’re also doing specials with Fire Bird, so if you order food and beer you can get discounts.”
Though many breweries are even banding together to split shipments of imperative items and recommending each other to patrons who stop in looking for something different to drink at home, Collins said there will undoubtedly be some craft brewery businesses that don’t make it out of the strict business mandates due to coronavirus.
“It’s hard enough to be a craft brewery competing against the big guys,” he said. “But as Orange County, San Diego and L.A. have continued to grow, it makes the competition harder and harder. The people that have already been struggling for their space and place in this are going to have a hell of a time pulling out of it. I think that the craft beer community is resilient and the community will do its best to support, but there’s definitely going to be some casualties.”
If there is a plus side to all of this, Regan said it’s that he’s noticed a lot of new people who live nearby stopping by the brewery to pick-up beer.
“We’ve had people come in that live in the neighborhood that are like ‘Yeah, we’re finally able to come by,’” he said. “It’s weird how that only took a pandemic, but I think people are more motivated to support their local community right now. It has been interesting, but people have been nice and they’re tipping well. I think because they’re home and not going to work, so they’re able to sort of see what restaurants and things are in their community. Now maybe they have time to try all of these places they’ve been wanting to try but were too busy.”
Here is a small sampling of Southern California breweries offering curbside pick-up, in-brewery pick-up and delivery options. While the situation remains fluid, patrons are encouraged to check the websites and social media pages of their local breweries or call to ensure the hours, discounts and services continue to be valid.
Liberation Brewing Co.
3630 Atlantic Ave., Long Beach; 562-349-0133; liberationbrewing.com
Beer and food pick-up hours are 12-8 p.m daily.
Four Sons Brewing
18421 Gothard Street, Suite 100, Huntington Beach; 714-584-7501; foursonsbrewing.com
Pickup hours are 11 a.m.-7 p.m. Monday-Saturday; 11 a.m.-4 p.m. on Sundays; Deliveries (in Huntington Beach only) 11 a.m.-6 p.m. Monday-Saturday; 11 a.m.-4 p.m. Sundays. $11-$13 canned six-packs of Vacation Pineapple Session Ale, Land of Opportunity Blood Orange IPA, Surf City Pale Ale and more plus $11 four-packs for canned Four Sons Distillery vodka soda or gin mules.
Tustin Brewing Company
13011 Newport Ave., Suite 100, Tustin; 714-665-2337; tustinbrewery.com
Open from 2-7 p.m. daily, though they’re asking for patrons to call-in orders ahead for pick-up. Specials include a you-call-it-pizza and crowler combo for $18 and mix and match crowler four-packs of pale, red or porter beer for $40. All tips go to hourly employees.
Artifex Brewing Company
919 Calle Amanecer A, San Clemente; 949-429-7805; artifexbrewing.com
Open for to-go sales only from 2-6 p.m. Call ahead for keg, growler, crowler and four-pack orders. Four pack options include Unicorn Juice, Trigger Finger IPA, Biscuits and Gravy Hazy DIPA and Infinite Layers Bourbon-aged Pastry Stout.
Hangar 24
1710 Sessums Drive, Redlands; 909-242-8111; hangar24brewing.com
Beer pick-up is 11:30 a.m.-7:30 p.m. daily with a food truck available 11:30 a.m.-7:30 p.m. Wednesday-Sunday. Hanger 24 just launched an all-new merchandise line which patrons can pick up T-shirts, beanies and more to help keep business going in the coming weeks. They also dipped into its cellar for some archive bottles of specialty craft beer and decided to release its Pacific Coast Hazy IPA early.
Inland Empire Brewing Company
1710 Palmyrita Ave #11, Riverside; 951-643-7687
Inland Empire Brewing Company is open 3-9 p.m. Thursday-Monday for curbside pick-up or local delivery. They’re only selling cans, bottles and crowlers and launched a new beer this week, the Muckergee Brown Ale.
Tortugo Brewing Company
916 W. Hyde Park Blvd., Inglewood; 424-227-9963
Open 12-8 p.m. daily with growlers, crowlers and four-packs to go. They’re also offering $1 off your bring-your-own growler fill.
King Harbor Brewing Company
3907 182nd Street, Redondo Beach; 310-524-8657; kingharborbrewing.com
King Harbor Brewing Company is pumping out growlers and crowlers to-go from 4-8 p.m. on the weekdays and 12-8 p.m. on the weekends for pick-up in the tasting room or for local delivery.
Golden Road Brewing
5410 W. San Fernando Road, Los Angeles; 818-243-23372210 E. Orangewood Ave., Anaheim; 714-912-401516390 Pacific Coast Highway, Suite 100, Huntington Beach; 562-588-3880;goldenroad.la
Locations are open from 12-8 p.m. daily and offering in-brewery pick-up of six-packs of canned beer and food off of a limited menu, including the delish garlic knots from its Huntington Beach location. They’re also encouraging patrons to use services like Grubhub and UberEats for delivery. Golden Road is also posting deals like $7 six-packs on its social media pages so watch out for deals.
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Southen California craft breweries get creative as coronavirus limits business - OCRegister
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