“The key to success this year, especially during these challenging times, is a willingness to adapt, support and participate in new forms of market access extended to our industry,” said Gareth H. Moore, President of the VDA and CEO of Virginia Distillery Company, in Lovingston, Virginia. “Unlike prior September Virginia Spirits Month campaigns where we created programming that encouraged consumers to visit our distillery, this year we’re bringing the campaign directly to Virginia consumers. Promotional tastings will all be virtual, but more importantly, we’re able to utilize an impactful form of new market access, specifically Direct to Consumer shipping and delivery privileges which are a win for distilleries, consumers, and Virginia ABC."
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August 27, 2020 at 12:04PM
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Celebrating craft spirits across Virginia - - CBS19 News
"craft" - Google News
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